BA Vis Comm(RMIT)
Natalie Hamersfeld (Bloom ’88) is the creator and owner of the international cosmetics company and brand portfolio, Bloom Cosmetics. After completing a Bachelor of Arts in Visual Communications from RMIT University (1991), Natalie started Bloom Cosmetics in 1993 at the age of 22 and has since become a well-recognised Australian business success story.
Bloom encompassed a range of over 350 products, including colour cosmetics, skincare, a certified Organic range and a diffusion line called B by Bloom for Target. Bloom products have been stocked Australia-wide at Myer, David Jones, and exported to over 15 different countries through some of the world’s leading department stores including Saks Fifth Avenue, Sephora, Harrods and Seibu, just to name a few. In 2008 Natalie opened Bloom’s first flagship store in Chapel Street, Melbourne.
Natalie is the recipient of numerous awards recognising her vision, entrepreneurship and leadership flair. In 1997 Natalie was awarded the Minister for Youth Affairs ‘Young Australian of the Year Award’ in Victoria. In 1999 she was featured as one of the ‘30 Successful Women Under 30’ in Cleo Magazine. A finalist in the 2007 Veuve Clicquot Award, in 2009 she was a winner of Instyle Magazine’s ‘Women of Style’ Beauty Award, along with many ‘Best of Beauty’ Awards across numerous magazine publications. In 2012 Natalie was named RMIT University’s Alumnus of the Year for her contribution to the business community.
She lives in Melbourne with her husband and four children. In 2011 Natalie made a decision, after 20 years in business, to scale back Bloom to a more limited distribution in order to focus on her family and other creative endeavours.
Updated January 2016